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Privacy Policy

EFFECTIVE TIME: May 2018.

Alloy Online Store (“we”) operates the web site located at www.alloyapparel.com (the “Web Site”). We recognize that you care how information about you is used and shared, so we have created this Privacy Policy to inform you of our information collection, use, and sharing practices for this Web Site.

PLEASE READ THIS PRIVACY POLICY CAREFULLY AND FEEL FREE TO CONTACT US IF YOU HAVE ANY QUESTIONS. BY VISITING THE WEB SITE, YOU CONSENT TO THE COLLECTION AND USE OF YOUR PERSONAL INFORMATION AS OUTLINED IN THIS PRIVACY POLICY.

When Do We Collect Information?

We may collect information about you anytime you interact with us, such as when you (i) access or browse the Web Site, (ii) order products or services through the Web Site, (iii) communicate with us either by e-mail, over the telephone or in any other manner, (iv) elect to participate in any of our product promotions, and (v) request information about products and services.

What Information Do We Collect?

Information we collect is generally of two types—personally identifiable information and non-personally identifiable information.

Personally identifiable information comprises any information that can help us identify or locate an individual, including, without limitation, an individual’s name, address, e-mail address, telephone number and credit card number.

Non-personally identifiable information comprises information that does not by itself identify an individual. This information generally includes anonymous information about an individual’s use of the Web Site that includes, among other things, information concerning date and time of visit, the pages of the Web Site visited, path through the Web Site, IP address, the type of browser and operating system used.

What Do We Use Your Information For?

Any of the information we collect from you may be used in one of the following ways:

  • To personalize your experience
    (Your information helps us to better respond to your individual needs.)

  • To improve the Web Site
    (We continually strive to improve the Web Site offerings based on the information and feedback we receive from you.)

  • To improve customer service
    (Your information helps us to more effectively respond to your customer service requests and support needs.)

  • To process transactions
    (Your information, whether public or private, will not be sold, exchanged, transferred, or given to any other company for any reason whatsoever, without your consent, other than for the express purpose of delivering the purchased product or service requested.)

  • To send periodic emails
    (The email address you provide for order processing will only be used to send you information and updates pertaining to your order. If you decide to opt-in to our mailing list, you will receive emails that may include company news, updates, related product or service information, etc.)

Note: If at any time you would like to unsubscribe from receiving future emails, we include detailed instructions on how to unsubscribe at the bottom of each email.

How Do We Protect Your Information?

When you place an order or access your personal information, we implement a variety of security measures to maintain the safety of your personal information.

We offer the use of a secure server. All supplied sensitive/credit information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our Payment gateway provider’s database only to be accessible by those authorized with special access rights to such systems, and are required to keep the information confidential.

After a transaction, your private information (credit cards, financials, etc.) will not be stored on our servers.

Do We Use Cookies?

Yes. Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your Web browser (if you allow) that enables the site or service provider’s systems to recognize your browser, and capture and remember certain information.

We use cookies to help us remember and process the items in your shopping cart, understand and save your preferences for future visits, and compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future. We may contract with third-party service providers to assist us in better understanding our site visitors. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business.

If you prefer, you can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies via your browser settings. Like most websites, if you turn your cookies off, some of our services may not function properly. However, you can still place orders by contacting customer service.

Do We Disclose Any Information to Outside Parties?

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third-parties who assist us in operating the Web Site, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

For information about opting out of third party advertising, visit: NAI Opt-Out and DAA Opt-Out (you will leave this Website for a separately managed online site where you can specify your preference under those programs). You can also click on the icon that may appear on some of our advertising served through these technologies. We may use more than one third party company for placing this advertising, which would require you to opt out of each company. Additionally, if you would like to opt-out of non-essential cookies from our site, please click here, Your Privacy Choices, to update your settings.

Third Party Links

Occasionally, at our discretion, we may include or offer third-party products or services on the Web Site. These third-party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of the Web Site and welcome any feedback about these sites.

California Online Privacy Protection Act Compliance

Because we value your privacy, we have taken the necessary precautions to be in compliance with the California Online Privacy Protection Act. We therefore will not distribute your personal information to outside parties without your consent.

As part of the California Online Privacy Protection Act, all users of the Web Site may make any changes to their information at anytime by logging into their control panel and going to the ‘Edit Profile’ page.

Children’s Online Privacy Protection Act Compliance

We are in compliance with the requirements of COPPA (Children’s Online Privacy Protection Act). We do not collect any information from anyone under 13 years of age. Our website, products, and services are all directed to people who are at least 13 years of age or older.

As a parent or guardian, you can request us to remove personal information of your child that was submitted without your consent or by misrepresenting his or her age. At your request, we will take reasonable steps to remove such information from our database. All such requests should include the same user name, password, and e-mail address that your child submitted and should be sent to privacy@brandedonline.com

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Online Privacy Policy Only

This online privacy policy applies only to information collected through the Web Site and not to information collected offline.

Terms and Conditions

Please also visit our Terms and Conditions section establishing the use, disclaimers, and limitations of liability governing the use of the Web Site.

Integrity

During the account sign-in process, you can review, change, or remove the information you have submitted. We aim to keep our information about you as accurate as possible and encourage you to promptly update your information if it changes. You may, at any time, access your information to update, modify, or delete any inaccuracies by accessing your account through the Web Site. You may also request us to remove your account information from our databases, and we will try to remove as much information as possible. However, as we generally keep information related to past transactions for our records, we will not be able to completely remove your information.

Changes to our Privacy Policy

We may change our policy at any time by posting a new version of it on the Web Site. We encourage you to check the Web Site regularly for information about revisions to this Privacy Policy. In the event that we change our Privacy Policy, such changes will affect all of the information we collect after any such change. If you object to the change to our Privacy Policy, then you must contact us in writing regarding your objection.

Contacting Us

If there are any questions regarding this Privacy Policy, you may contact us using the information below.

Alloy Online Store
Attn: Privacy Policy
105 E. 34th St. Ste. 137
New York, NY 10016
USA

 


INFORMATION COLLECTION

We collect certain personally identifiable information defined as “information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household”)  when you sign in to the Website; create an account for online shopping; register with ALLOY; participate in a contest, promotion or survey; or request other services that require information, registration or subscription. We also keep a record of your product interests and purchases online and automatically receive and record information on our server logs from your browser (including your IP address, ALLOY cookie information and the page you requested).

INFORMATION USE

We may use your information according to the Privacy Notice and Terms of Use in effect at the time of use. The provisions contained herein supersede all previous notices or statements regarding our privacy practices with respect to the Website. We may use aggregated data (independent of any personal identifiers) for research and commercial purposes. This information includes what areas our users visit most frequently and what services they access most often. This information helps us develop a better site that is more useful and accessible to you. We may use your personally identifiable information:

  • To process your payment and facilitate delivery. We may also save your information to facilitate new product orders or process returns.
  • To create and secure your account with us.
  • To process your requests, purchases, transactions, and payments and prevent transactional fraud.
  • To provide you with support and to respond to your inquiries, including to investigate and address your concerns and monitor and improve our responses.
  • To send you newsletters, or to provide information on products or services to you. You can elect not to receive promotional emails from us either by "unsubscribing" to an email you receive or by contacting us as indicated below.

SELLING INFORMATION

We do not sell your personal information that is collected under this Privacy Notice. To the extent we sell any personal information that falls outside the scope of this Privacy Notice, we will disclose our selling practices in the applicable privacy notices linked below.

COOKIES

To enhance your shopping experience at alloyapparel.com, we and our third-party authorized agents use cookies, small data files that we store on your computer's hard drive or Web beacons (electronic images that allow us to count users who have accessed particular content and to access certain cookies) to collect aggregate data. You can find more information about cookies and how they work here: http://www.aboutcookies.org. Some cookies we use are necessary to enable you to navigate the Website and use features such as registering or creating and logging in your account. We also use cookies to gather and record information about choices you make on the Website and to allow us to tailor to our visitors. They simply enable us to keep track of your shopping experience and your order as you shop our site. The cookies we may use on our Site include:

Necessary Cookies:  These cookies are necessary for the Website to function and cannot be switched off in our system. These cookies are usually only set in response to actions made by you which include a request for services, such as setting your privacy preferences or logging into your account.

Analytic Cookies:  These cookies allow us to visit and traffic sources so we can measure and improve the performance of the Website.  They help us to know which pages are the most and least popular and see how visitors move around the Website.  These cookies may be set through our site by our advertising partners.  They may be used by those companies to build a profile or your interests and show you relevant adverts on other sites.  They do not store directly personal information but are based on uniquely identifying your browser and internet device.  If you do not allow these cookies, you will experience less targeted advertising. 

Session cookies: These temporary cookies expire and are automatically erased whenever you close your browser window. We use session cookies to grant our users access to content and to enable actions they must be logged in to do. For example, alloyapparel.com uses session cookies in order to save your shopping bag information so that you can browse from page to page without losing that information. When shopping alloyapparel.com, we recommend you use a cookie-enabled browser in order to avoid having to constantly reenter information.

Persistent cookies: These usually have an expiration date in the distant future and remain in your browser until they expire or you manually delete them. We use persistent cookies to better understand usage patterns so we can improve the site for our customers. For example, we may use a persistent cookie to associate you with your user account or to remember your choices on the Site, but this only works when cookies on our site are enabled. Cookies also enable us to monitor and maintain information about your use of our site. The information we retrieve assists us with tracking your order, improving our site design, products, services, contests, promotions and overall shopping experience.

Third party cookies: We permit limited third parties to place cookies through the Site to provide us with better insights into the use of the Site or user demographics or to provide relevant advertising to you. These third parties may collect information about a consumer's online activities over time and across different websites when he or she uses our website. For example, we may utilize Google Analytics to analyze usage patterns of the Site. Google Analytics generates a cookie to capture information about your use of the Site which Google uses to compile reports on website activity for us and to provide other related services. Google may use a portion of your IP address to identify their cookie, but this may or may not be associated with any other data held by Google.

We may also permit third party service providers to place cookies through our Site to perform analytic or marketing functions. We do not control the use of such third party cookies or the resulting information and we are not responsible for any actions or policies of such third parties. Your use of our Site will be deemed to be your consent to the placement of cookies on your computer or other device. If you prefer not to receive cookies through our Site, you can set your browser to either reject all cookies, to allow only "trusted" websites to set them, or to accept only those cookies from those sites you are currently on. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you log on to our Site and use it.  By using this website, you agree that we can place cookies on your computer or device as explained above. However, you can control and manage cookies in various ways. If you refuse cookies, this may limit system performance and may even cause certain features of the Site to malfunction or not to work at all. You can learn more about cookies at allaboutcookies.org/manage-cookies or aboutcookies.org

We do not use technology that recognizes a "do-not-track" signal from your web browser.

YOUR CALIFORNIA PRIVACY RIGHTS

If you are a resident of California, California Civil Code Section 1798.83 permits you to request once a calendar year information regarding the disclosure of your personal information by ALLOY to a third party for the third party’s direct marketing purposes. Please note that not all information sharing is covered by the “Shine the Light” requirements and only information on covered sharing will be included in our response.  This right granted to California residents applies only to their activities within the State of California. To make such a request, please fill out this form or call us at 1-855-45-ALLOY (25569)

SMS Marketing:

  • In addition, you agree to our Messaging Terms (https://terms.pscr.pt/legal/shop/alloyapparel/terms_of_service) and Messaging Privacy Policy (https://terms.pscr.pt/legal/shop/alloyapparel/privacy_policy).
  •